Hey, when you are punching and kicking people in the face all day, you get damn thirsty.  Gatorade wants you to know that GSP quenches his thirst with Gatorade, or at least now he gets paid to.  MMA sponsorships are blowing up these days with big names such as Harley Davidson, Pontiac and now Gatorade jumping on the bandwagon. I am sure there is only more to come as companies strive to tap into the 18-34 year old male demographic.